In higher education marketing, personalization is core to creating trust with your prospective students. By offering more opportunities for engagement, personalization creates trust with prospective students and leads to better yield. Potential applicants who receive information in a manner that speaks to them personally are more likely to proceed through the admission funnel.

I wrote at the beginning of the year about how 2015 was going to be a year of change for me. A year to find more balance and to generally be better to myself. With this comes change and change creates transitions. I’m happy to say this year has been full of transitions for me.

I read a lot. A LOT. Recently I've been reading The Life-Changing Magic of Tidying Up: The Japanese Art of Decluttering and Organizing. This book is right up my alley. I am constantly trying to find ways to make our home more efficient and comfortable as possible.

It seems like no matter who I talk to, 2014 was a year of craziness and deep, deep change. I don’t know enough about astrology to know if there was something in the stars but I feel like something cosmic had to be affecting us all.

I really love September. It is one of my favorite months. Here in Chicago, it seems like the time of year when the weather is truly perfect.

I attended IRCE 2014 at McCormick Place a few weeks ago. It is really a BIG show. I was overwhelmed when I walked into the Exhibit Hall and was immediately asked to have my badge scanned. "For what?" I asked. The lady responded, "To enter our contest." I knew nothing about this contest but let her scan my badge because I was impressed with her ability to shamelessly scavenge for leads.

Humans are geared to hear and see stories. From the time we are children, we are fascinated by them. (Lately, when I’m putting my daughter to bed, she wants me to make up stories on the fly about say, a ballerina and a snake.) As we grow, these stories become more complex, longer and important to our lives.

Designing any eCommerce site can be an overwhelming task. There are many factors to consider that are very challenging and rely heavily on other inputs like content strategy and platform selection. However, there are some basic design principles to employ that can help you on your way. 

In August 2012, Google released a research study, The New Multi-Screen World: Understanding Cross-Platform User Behavior, taking a closer look at how consumers are interacting in a multi-screen world. It’s safe to say that a majority of us spend a great part of our day in front of some sort of screen and most likely a combination of TV, computer, tablet and smartphone.