Project Details

http://globaladrenaline.com/

This was Global Adrenaline's first redesign since 2001. Over time, the company's strategy had evolved and that evolution was not accurately depicted in their web presence. The experience strategy for the web site chiefly revolved around getting travelers to see the site as a relevant part of planning their trip: a place to research destinations, become inspired and feel motivated to book a trip with local experts.