Project Details
212 is New York’s leading organization for the digital advertising industry. Their mission is to create a forum for members to make connections, share insights and support the digital advertising community through education, programming and philanthropy.
To represent them fully, the new web site needed to activate the brand and drive meaningful behavior from their membership and sponsors.
The goals for the site were:
- Share the vision, values, benefits and advantages offered by 212, as well as their leadership within the community
- Deliver insightful content, resources and utilities to the members and beyond to recruit new members
- Design an experience to bring 212 to life
- Attract and energize people in the interactive industry, whether members or prospects